Crossword Genius

Real enthusiasts will swallow this ostentatious display (7)

Ross

I believe the answer is:

fanfare

'ostentatious display' is the definition.
(I've seen this before)

I don't understand how the rest of the clue works.

(Other definitions for fanfare that I've seen before include "Ceremonial trumpet flourish" , "Short ceremonial tune for trumpets" , "Flourish played at military Ceremonial" , "Enthusiastic display" , "Naff era (anag)" .)

I've seen this clue in The Times.
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