Crossword Genius

______, rinse, repeat (6)

Ross

I believe the answer is:

lather

(Other definitions for lather that I've seen before include "Soapy froth" , "agitation" , "Froth produced by soap" , "Whip up froth - tizzy" , "Foamy soap as for shaving" .)

I've seen this clue in the Universal and the USA Today.
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