Run as live broadcast, in general (9)
I believe the answer is:
universal
'general' is the definition.
('universal' can be a synonym of 'general')
'run as live broadcast' is the wordplay.
'broadcast' indicates anagramming the letters.
'run'+'as'+'live'='runaslive'
'runaslive' anagrammed gives 'UNIVERSAL'.
'in' is the link.
(Other definitions for universal that I've seen before include "Film producer" , "Worldwide or cosmic" , "blanket" , "Without exception" , "Applying everywhere" .)