Rural (6)

I think it could be either:

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rustic

'rural' is the definition.
(similar in meaning)

This is the entire clue.

(Other definitions for rustic that I've seen before include "Country bumpkin" , "Charmingly simple" , "Relating to the countryside" , "country cousin" , "Simple and unsophisticated as in the country" .)

I've seen this clue in the Evening Standard, The Independent, The Daily Mail and The Mirror.

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