Crossword Genius

Sales pitch about a new dog (7)

Ross

I believe the answer is:

spaniel

'dog' is the definition.
(spaniel is a kind of dog)

'sales pitch about a new' is the wordplay.
'sales pitch' becomes 'spiel' (spiel can mean a sales pitch or presentation).
'about' is an insertion indicator.
'new' becomes 'n' (common abbreviation eg NT for New Testament).
'a'+'n'='an'
'spiel' enclosing 'an' is 'SPANIEL'.

(Other definitions for spaniel that I've seen before include "Droopy-eared dog" , "Breed of dog" , "Springer- - -" , "Droopy-ear dog" , "Dog found among the alpines" .)

I've seen this clue in The Telegraph.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.