Crossword Genius

Schmaltzy (7)

Ross

I think it could be either:

mawkish

maudlin

(Other definitions for maudlin that I've seen before include "Soppy, lachrymose" , "Tearfully sentimental, probably drunk" , "Weepy (and intoxicated?)" , "Effusively or insincerely emotional" , "Foolishly sentimental, mushy" .)

I've seen this clue in The Telegraph, the King Feature Syndicate, The Guardian, the L.A. Times Daily, the Universal and the LA Times.
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