Crossword Genius

Selling point (5)

Ross

I think it could be either:

asset

store

'selling point' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for asset that I've seen before include "good point" , "Item conferring advantage" , "valuable sort" , "Something useful" , "Valuable item" .)

I've seen this clue in the LA Times and The New York Times.
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