Crossword Genius

Seriously, it’s too soon to hold retreat (9)

Ross

I believe the answer is:

earnestly

'seriously' is the definition.
('earnestly' can be a synonym of 'seriously')

'too soon to hold retreat' is the wordplay.
'too soon' becomes 'early' (I've seen this before).
'to hold' is an insertion indicator.
'retreat' becomes 'nest' (nest is a kind of retreat).
'early' going around 'nest' is 'EARNESTLY'.

'it's' acts as a link.

(Other definitions for earnestly that I've seen before include "with gusto" , "Zealously" , "Showing serious intent" , "In all seriousness" , "with heart and soul" .)

I've seen this clue in The Times.
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