Crossword Genius

Shopping mall is concealed, name is missing, beginning to display instead (6)

Ross

I believe the answer is:

arcade

I'm a little stuck... Click here to teach me more about this clue!

'shopping mall' is the definition.
(I've seen this before)

'concealed name is missing beginning to display instead' is the wordplay.
I cannot really see how this works, but
'name' could be 'cad' and 'cad' is found within the answer.
The remaining letters 'are' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

'is' is the link.

Can you help me to learn more?

(Other definitions for arcade that I've seen before include "Shopping passage" , "Here one may find shops" , "Covered walk with shops" , "Covered passage of e.g. shops" , "games area?" .)

I've seen this clue in The Hindu.
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