Crossword Genius

Symbol of goddess of love initially erected (4)

Ross

I believe the answer is:

logo

'symbol' is the definition.
(logo is a kind of symbol)

'of goddess of love initially erected' is the wordplay.
'initially' indicates taking the first letters.
'erected' is a reversal indicator.
The initial letters of 'of goddess of love' is 'ogol'.
'ogol' in reverse letter order is 'LOGO'.

(Other definitions for logo that I've seen before include "A firm's sign or symbol" , "(Company) symbol" , "Emblematic design" , "organisational symbol" , "Symbolic design" .)

I've seen this clue in The Times.
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