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Terrifying cure for baldness? (4-7)

Ross

I believe the answer is:

hair-raising

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'terrifying' is the definition.
(thesaurus)

I don't understand the rest of the clue.

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(Other definitions for hair-raising that I've seen before include "Extremely alarming" , "Very scary" , "Very frightening" .)

I've seen this clue in The Globe and Mail.
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