Crossword Genius

The sort of deed to make your name? (5)

Ross

I believe the answer is:

title

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'the sort of deed' is the definition.

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for title that I've seen before include "Name; heading" , "Appellation of rank" , "Lord, sir or doctor, say" , "label" , "Caption; name" .)

I've seen this clue in the Evening Standard.
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