The thing to do in Olympic rowing (3)

I believe the answer is:

win

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'the thing to do' is the definition.
I can't judge whether this definition defines the answer.

'in olympic rowing' is the wordplay.
'in' says the answer is hidden in the clue.
'WIN' is hidden in the letters of 'olympic rowing'.

Can you help me to learn more?

(Other definitions for win that I've seen before include "Be successful" , "Succeed, conquer" , "Finish in first place" , "Come out on top" , "Trumph" .)

I've seen this clue in the Evening Standard.

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