Crossword Genius

They provide simple remedies (10)

Ross

I believe the answer is:

herbalists

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'they' is the definition.
Both the definition and answer are plural nouns.
Perhaps you can see an association between them that I can't see?

'simple remedies' is the wordplay.
'simple' becomes 'herb' (I've seen this before).
'remedies' becomes 'alists' (I can't explain this - if you can you should believe this answer much more).
'herb'+'alists'='HERBALISTS'

'provide' acts as a link.

Can you help me to learn more?

I've seen this clue in The Globe and Mail.
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