"Traits” - but ultimately done differently! (10)
I believe the answer is:
attributes
'traits but ultimately done differently' is the definition.
I can't tell whether this definition defines the answer.
'traits but ultimately done differently' is the wordplay.
'ultimately' suggests the final letters.
'differently' indicates an anagram.
The final letter of 'done' is 'e'.
'traits'+'but'+'e'='traitsbute'
'traitsbute' anagrammed gives 'ATTRIBUTES'.
Can you help me to learn more?
(Other definitions for attributes that I've seen before include "Skills" , "Qualities" , "properties" , "Traits" .)