Crossword Genius

U.K. network moniker, with "the" (4)

Ross

I believe the answer is:

beeb

(Other definitions for beeb that I've seen before include "UK broadcaster (informal)" , "BBC, familiarly" , "Old microcomputer" , "Informally, the British broadcasting service" , "British Broadcasting Corporation (popularly)" .)

I've seen this clue in The New York Times.
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