Crossword Genius

Very profitable (9)

Ross

I believe the answer is:

lucrative

'very profitable' is the definition.
(I've seen this before)

This is all the clue.

(Other definitions for lucrative that I've seen before include "Making a great profit" , "Well-paid" , "Moneymaking" , "rewarding" , "Revictual (anag.)" .)

I've seen this clue in The Mirror.
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