VIPs from Reims (5)

I believe the answer is:

emirs

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'vips' is the definition.
The answer and definition can be both people as well as being plural nouns.
Maybe you can see an association between them that I can't see?

'from reims' is the wordplay.
'from' indicates anagramming the letters (from the letters).
'reims' is an anagram of 'EMIRS'.

Can you help me to learn more?

(Other definitions for emirs that I've seen before include "Mires (anag.)" , "Ruler or chieftain in Arabia)" .)

I've seen this clue in the Evening Standard.

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