Crossword Genius

Words of journalist flashing credentials to create effect (7)

Ross

I believe the answer is:

impress

I'm a little stuck... Click here to teach me more about this clue!

'effect' is the definition.
The answer and definition can be both to do with creating things as well as being verbs in their base form.
Perhaps you can see an association between them that I don't see?

'words of journalist flashing credentials to create' is the wordplay.
I cannot quite see how this works, but
'create' could be 'press' (pressing is a kind of creating) and 'press' is located in the answer.
The remaining letters 'im' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for impress that I've seen before include "Make a mark on, emphasise" , "Affect deeply" , "look big?" , "Imprint" , "Have profound effect upon" .)

I've seen this clue in The Telegraph.
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