Crossword Genius

Wrong about time not ending? (8)

Ross

I believe the answer is:

immortal

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'ending?' is the definition.
Although both the answer and definition are singular nouns, I can't understand how one could define the other.

'wrong about time not' is the wordplay.
'wrong' becomes 'immoral' (similar in meaning).
'about' is an insertion indicator.
'time not' becomes 't' (abbreviation. I am not sure about the 'not' bit.).
'immoral' going around 't' is 'IMMORTAL'.

Can you help me to learn more?

(Other definitions for immortal that I've seen before include "Great person" , "Imperishable" , "never to be forgotten" , "Deathless" , "Never dying" .)

I've seen this clue in The Sun.
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