Crossword Genius

A bird in flight, for Lufthansa (4)

Ross

I believe the answer is:

logo

(Other definitions for logo that I've seen before include "A firm's sign or symbol" , "Emblematic design" , "Symbol or emblem used by organisation" , "Corporate symbol" , "Emblem, trade-mark" .)

I've seen this clue in The New York Times.
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