Crossword Genius

By which you start to lay claim to the pillow? (4,7)

Ross

I believe the answer is:

down payment

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'pillow?' is the definition.
Although both the answer and definition are singular nouns, I can't see how they can define each other.

I don't understand the remainder of the clue.

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(Other definitions for down payment that I've seen before include "first instalment" , "Deposit towards a purchase" , "Start of settlement" .)

I've seen this clue in the Evening Standard.
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