Crossword Genius

Coldly ignore (4)

Ross

I believe the answer is:

snub

(Other definitions for snub that I've seen before include "16" , "Treat with disdain" , "Reject greeting, seek to humiliate" , "Spurn; (of nose) turned up at the end" , "Reject a person with cold behaviour" .)

I've seen this clue in the USA Today.
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