Cracker brand (4)

I believe the answer is:

ritz

'cracker brand' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for ritz that I've seen before include "Luxury hotel" , "Posh hotel" , "Elegant hotel" , "Swiss hotelier, creator of a chain of elegant hotels, d. 1918" , "Piccadilly hotel" .)

I've seen this clue in the USA Today, The Wall Street Journal and the King Feature Syndicate.

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