Fresh curd Dee lowered in price (7)
I believe the answer is:
reduced
'lowered in price' is the definition.
(I've seen this before)
'fresh curd dee' is the wordplay.
'fresh' is an anagram indicator (a fresh re-ordering of the letters).
'curd'+'dee'='curddee'
'curddee' anagrammed gives 'REDUCED'.
(Other definitions for reduced that I've seen before include "Lowered in price" , "Lessened" , "looked smaller" , "Made less in size etc" , "Got rid of some bodily weight" .)