Guiding principles (5)
'guiding principles' is the definition.
(I've seen this in another clue)
This is all the clue.
(Other definitions for ethos that I've seen before include "Characteristic spirit (of a culture, etc)" , "Cultural spirit" , "Distinctive spirit - character" , "General disposition" , "Pervading spirit" .)
(Other definitions for rules that I've seen before include "instructions" , "Is king" , "controls" , "strips" , "is supreme, OK?" .)
'guiding principles' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for ethic that I've seen before include "Principles accepted by a social group" , "Moral value" , "Code of principles" , "System of principles" , "Moral principle" .)
(Other definitions for ideals that I've seen before include "Highest standards, model objectives" , "Models; principles" , "'Perfect models, highest notions (6)'" , "Bad ladies have high principles" , "100%? > 10 out out of 10? > With capital, more would want these" .)