Crossword Genius

Incentive for a donkey? (6)

Ross

I believe the answer is:

carrot

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'incentive' is the definition.
(as in a carrot and stick)

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for carrot that I've seen before include "Enticement; vegetable" , "veg" , "Red vegetable used as inducement" , "Incentive (but not the stick)" , "Orange edible root" .)

I've seen this clue in The Mirror.
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