Crossword Genius

Price rise, possible rip-off, for French fruit (6)

Ross

I believe the answer is:

cerise

I'm a little stuck... Click here to teach me more about this clue!

'french fruit' is the definition.
Although both the answer and definition are singular nouns, I can't see how one could define the other.

'price rise possible rip-off' is the wordplay.
'CERISE' is hidden within the letters.
However, I am not sure how this is indicated.

'for' is the link.

Can you help me to learn more?

(Other definitions for cerise that I've seen before include "Light red colour" , "'E cries at the colour red" , "Vivid reddish-pink" , "Bright cherry-red colour" , "Light purplish red" .)

I've seen this clue in the Evening Standard.
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