Serving great flans up is the plan (9)
I believe the answer is:
stratagem
'the plan' is the definition.
(stratagem is a kind of plan)
I can't explain the rest of the clue.
Can you help me to learn more?
(Other definitions for stratagem that I've seen before include "Tactic to gain an advantage" , "Plan to deceive enemy" , "Clever scheme" , "Device" , "A cunning plan or scheme" .)