The rich losing face? That's for the birds (4)
I believe the answer is:
aves
'for the birds' is the definition.
(I've seen this before)
'the rich losing face?' is the wordplay.
'the rich' becomes 'haves' (as opposed to have-nots).
'losing face?' means to remove the first letter.
'haves' with its initial letter taken away is 'AVES'.
'that's' is the link.
(Another definition for aves that I've seen is " Reverential salutations: class of vertebrates which comprises birds".)
I've seen this clue in The Guardian.
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