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Winning lunch meat position? (2,1,4)

Ross

I believe the answer is:

on a roll

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'winning' is the definition.
(I've seen this in another clue)

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for on a roll that I've seen before include "Going through a good patch" , "How butter may be spread" , "Where toilet paper may be found" , "Having long spell of good luck" , "spread may be smeared thus" .)

I've seen this clue in the Sydney Morning Herald.
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