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Bird looking a bit guilty when there's a sell-out? (7)

Ross

I believe the answer is:

seagull

I'm a little stuck... Click here to teach me more about this clue!

'bird looking' is the definition.
'seagull' can be an answer for 'bird' (I've seen this before). I'm not sure about the 'looking' bit.

'a bit guilty when there's a sell-out?' is the wordplay.
'bit' indicates taking the first letters (I've seen 'bit of' mean this).
'when' becomes 'u' (I am not sure about this - if you are sure you should give a lot more credence to this answer).
'there's' means one lot of letters go next to another.
'out?' indicates putting letters inside.
The first letter of 'guilty' is 'g'.
'a'+'g'+'u'='agu'
'agu' going into 'sell' is 'SEAGULL'.

Can you help me to learn more?

(Other definitions for seagull that I've seen before include "Main creature" , "Avian scavenger" , "Marine bird" , "One sitting atop mast perhaps" , "Bird paradoxically fond of landfill sites" .)

I've seen this clue in the Evening Standard.
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