Crossword Genius

Daily, one's mother makes personal appeal (8)

Ross

I believe the answer is:

charisma

'personal appeal' is the definition.
(synonyms)

'daily one's mother' is the wordplay.
'daily' becomes 'char' (both can mean a cleaner).
'one's' becomes 'i's' (Roman numeral).
'mother' becomes 'ma' (ma can mean mother).
'char'+'is'+'ma'='CHARISMA'

'makes' acts as a link.

(Other definitions for charisma that I've seen before include "divine power" , "Power to inspire people" , "Allure" , "Ability to inspire people" , "Compelling attractiveness" .)

I've seen this clue in The Telegraph.
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